Liven up your event with magic
Published on October 17, 2025
By Harry Covert, Magician Mentalist, creator of interactive experiences
To build professional connections, nothing beats a great networking event!
But how can you ensure guests actually engage with each other, beyond polite handshakes and conventional small talk? It's not so simple...
The secret is to create a shared experience, a moment out of the ordinary that naturally invites conversation. And what if the solution was simply... magical?
Forget about overused entertainment options and discover how a professional magician can transform your corporate event in Annecy into a true success that everyone will talk about!
Breaking the ice: the challenge of any event
Everyone has experienced that slightly awkward, hesitant moment at the start of a cocktail hour or networking event. Arriving guests gather in small groups with people they already know, and the atmosphere struggles to take off.
The main goal, which is to create new connections, suddenly seems very far off. You need a trigger, a spark to let down barriers and make exchanges genuine.
That is precisely where magic comes in! By creating surprise and wonder, it offers an immediate icebreaker, far more engaging than discussing the weather at Lake Annecy.
Close-up magic to start conversations
Moving from group to group, your magician performs tricks just inches from your employees' or clients' eyes. A signed card that ends up in a wallet, a ring that vanishes only to reappear in an impossible location...
Laughter and astonishment run high, people turn around and call out to their neighbors: "Did you see that?". Groups mix naturally, and introductions happen effortlessly. Close-up magic is an extraordinarily effective facilitator of connections!
Creating memorable memories and lasting bonds
What memory will your guests keep from your event? In our world saturated with information and requests—via mail, email, social media, and advertising—making a lasting impression is quite a difficult goal to achieve.
A high-quality magic performance anchors your event in your attendees' memories as a positive and striking moment. They won't just remember the business cards exchanged, but the emotion felt during the event.
Years later, two people who met at your event will still be able to recall that incredible trick that left them speechless. It is a direct investment in the quality of your network's human connections.
Customized entertainment
Far from the stereotype of the magician with a top hat, a modern artist like Harry knows how to adapt his performance to your company's atmosphere. Whether it's a product launch, a seminar, or a holiday party, magic can be tailored to integrate your logo, products, or key messages.
It is a subtle and elegant way to strengthen your brand image while offering top-notch entertainment to your team or clients.
Harry Covert: the magician connecting people in Annecy
With his playful and spontaneous approach, Harry Covert is not just a magician—he is a creator of bonds. Awarded multiple times by the prestigious Wedding Award, his talent lies in knowing how to use magic to bring people together. By revisiting grand classics and adding his personal touch, he offers a unique and modern experience.
Based between Annecy and Geneva, he understands the expectations of a corporate clientele and knows how to make your next business event a moment where magic truly happens, both literally and figuratively.
